Welcome to Intelligent Commerce

My name is Mark Lukianchuk, and I’m writing to introduce myself as Aurea’s new General Manager of Intelligent Commerce, a portfolio of products that includes our Sales, Marketing, and Services products. As Scott mentioned in his recent blog, our ambition is to establish a clear and exciting ten-year vision, and then iteratively work to realize that vision by (1) continuing to enhance the individual products you rely on within each Solution Group and (2) building and acquiring new products that help realize the agreed upon vision.

As a 20+ year veteran in the enterprise software business, I’ve led multiple product portfolios in the past as well as headed up sales, marketing and customer success organizations. I’ve had the opportunity to meet with many of you and am really excited about our plans for Intelligent Commerce and the opportunity to lead the team!

What is intelligent commerce? It is our vision to provide customers with actionable insights that empower their marketing teams to target and nurture better leads, to enable their salespeople to close more deals at a faster pace, and to ensure customer satisfaction and success with a consistent connection throughout the buying process.

We will work to realize this vision by innovating on each product in our intelligent commerce solution group and augmenting it with additional products that can be assembled into solutions through our simple and modern Integration Hub framework. Customers with ambition to realize these benefits can do so by using all or a portion of the Intelligent Commerce suite – the individual products can be easily integrated through that same Integration Hub framework with applications from other vendors. It is not our ambition to create yet another “platform” or lock customers into a single vendor suite.

And, most importantly, via our ‘Netflix of Software’ model where customers have license entitlement to all our products, there is no additional cost to expand from to the broader Intelligent Commerce solution. All of this innovation is yours today at no additional charge.

I will be sharing more about our Intelligent Commerce vision and the products that are a part of it in the weeks and months to come. You can also learn more about those products in our library, including our recommended solution expansion roadmap. And you can also get insight into your free entitlements for each Sales & Marketing product in the Intelligent Commerce solution suite.

I’m excited to be a part of this journey with you and look forward to helping you digitally transform your go-to-market.